Name：Will Wang.
Undergraduate studies were pursued at Simon Fraser University in Canada, where a dual Bachelor's degree was obtained in Psychology and Communication (Simon Fraser University ranks first among comprehensive universities in Canada according to Maclean's).
Graduate studies were completed at the International Business School Suzhou (IBSS) of Xi'an Jiaotong-Liverpool University (XJTLU), specializing in Business Analytics. Upon completion, a Master of Science degree was conferred by the University of Liverpool in the United Kingdom.
Will has worked in various sectors, including government agencies, association organizations, research institutions, and startup companies. Currently, Wang Nan serves as the Market Manager at Createlink Technology, a potential unicorn in the graph database field.
Research and work experience primarily focuses on the strategic operationalization of products in the fields of big data, artificial intelligence, and ICT. This includes：
- Development and optimization of Go-to-Market (GTM) strategies for products.
- Building market teams from scratch and managing team performance through KPI assessment.
- Tracking macro-environment, customer demands, competitor analysis, and strategic formulation.
- Conducting STP (Segmentation, Targeting, Positioning) analysis and iterative planning for product positioning.
- Conducting brand-building activities and creating a matrix of media channels.
- Designing CRM (Customer Relationship Management), marketing automation, and customer success projects, along with corresponding IT architecture.
- Implementing SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies for organic and paid traffic acquisition.
- Leveraging data analytics to plan and produce content marketing initiatives.
- Establishing close partnerships with analysis firms like Gartner, IDC, Forrester, and others.